Since 2018
MHQ Team
Who runs the series, and who writes the workouts.
About MastersHQ
Built Different
MastersHQ is owned and run by Mel Robinson. Mel plans and delivers high level online and live events around the world, and is the event director and past owner of the Down Under Championship. Programming for the 2027 season is written by Luke De Jonge.
Every year it gets pushed further — better programming, better venues, better weekends — so the Masters community gets the best season we can put on.
Meet us

Mel Robinson
Owner & Director, MastersHQ
Box owner, coach and event director. Mel has spent years managing functional fitness athletes, Masters in particular, and has built real trust in this community through sheer dedication to it.
Alongside MastersHQ she owns and coaches at her own CrossFit gym, directs the Expo Games at the AusFitness Expo, and is the event director and past owner of the Down Under Championship. She has worked at the highest level of the sport and run functional fitness events around the world.
Owner, MastersHQEvent Director, Expo GamesEvent Director, Down Under ChampionshipCrossFit gym owner & coachSince 2018
Programming partner
A separate business

Luke De Jonge
2027 season programming · Masters Athlete Accelerator
Luke is an exercise physiologist who spends his days with masters athletes. He writes the MastersHQ workouts for the 2027 season.
He also runs the Masters Athlete Accelerator, his own year-round programming for masters athletes, which we promote to ours. His partner Tyler has just come on board as the second coach, so there are two coaches on the program now.
Masters Athlete Accelerator
Luke De Jonge · LDJ Coaching
Don’t let age stop you. Keep improving in the sport of CrossFit and learn how to adjust your training and compete smarter.
Built for masters athletes
Most programs are written for younger athletes. Every program is tailored to your age, goals, recovery capacity, injury history, and lifestyle.
Exercise physiologist-led programming
Exercise is a prescription. Every movement, load, and progression is chosen for a reason to maximise results while minimising unnecessary wear and tear.
Minimum effective dose mentality
No junk volume. No training for the sake of training. We focus on the smallest amount of work needed to create the biggest possible adaptation.
Performance, longevity & health
The goal isn’t just to improve next month. It’s to help you continue getting stronger, fitter, and healthier for years to come.
LDJ coaching
You get direct to your coach for feedback, problem-solving, accountability, injury management, and ongoing support every step of the way.
The Masters Athlete Accelerator is Luke’s own business. MastersHQ promotes it; we do not deliver the coaching.